I’m amazed that they’ve managed to keep the launch of this album, as well as In Rainbows, so secret, their records must be amongst the most highly anticipated record releases in the world.
Also read this interesting article on the Guardian:
Radiohead’s The King of Limbs, which breaks with the honesty-box tactic of In Rainbows, may provide clues as to how the industry could find salvation in a time of flagging sales.
Can Radiohead rescue two ailing industries? Tomorrow night sees the Brit awards take place in London, and with admirable intent, the plan is to focus strictly on the music: the show is being moved from Earls Court to the O2, presenter James Corden is under instruction not to insult the talent and the evening will climax with the announcement of album of the year. But this is set against a 7% decline in sales last year, a growing realisation that digital revenue will always struggle to replace the once lucrative CD market, and a lineup intended to celebrate the best in British music, but which boasts the likes of Mumford & Sons. If that’s the best we can muster, the feeling is that the industry really is broken.
I can’t remember the last time I bought a CD, I buy mostly vinyl and some MP3’s or stream music on Spotify. I’m amazed how slow the music industry has been in embracing new technologies and strategies to exploit a rapidly changing market. It seems fairly obvious to me that the sales of music, physical or digital, are unlikely to generate the kinds of profits seen in the past unless artists can be a bit more creative and produce more alluring products at the high end like the ‘newspaper edition’ of The King of Limbs.
Radiohead are in a fairly unique position though, they could probably sell millions of albums in advance of the release date without anyone even having heard any of the music from it, there aren’t many recording artists that could do that, the Radiohead ‘brand’ is clearly very strong.