Apple Is ‘A Digital Vampire’

Vampire bit in the Apple logo

Is Apple a 'Digital Vampire'?

Apple a ‘digital vampire’ says Pete Townshend

The Who’s Pete Townshend has taken Apple to task in a strongly worded attack at the 2011 Radio Festival in Salford.

The legendary songwriter and guitarist called on the company, who run digital music retailing giant iTunes, to take more responsibility for developing artists, referring to the computer giants as ‘digital vampires’.

The speech came as part of the first John Peel Lectures session, in honour of the influential British radio DJ who died in 2004. The lecture was introduced by Peel’s son, Tom Ravenscroft.

“Is there really any good reason why, just because iTunes exists in the wild west internet land of Facebook and Twitter, it can’t provide some aspect of these services to the artists whose work it bleeds like a digital vampire Northern Rock for its enormous commission?” said Townsend, who is due to appear this month at The Prince’s Trust Rock Gala 2011 at the Royal Albert Hall.

Interesting perspective from Pete Townsend, makes a change from the usual attacks on music piracy. I do think he has a point too, what do Apple and other online retailers of music invest back into music? Not much as far as I can see.

And while we’re on the subject of Apple I think the article Apple’s aesthetic dichotomy by James Higgs over at Made By Many is very good. I agree with everything he says, and especially about the power and influence of advertising.

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