London 2012 organisers have unveiled cartoon animations named Wenlock and Mandeville as the mascots for the Olympic and Paralympic Games.
Focus groups of children and families helped form the designs and children’s author Michael Morpurgo added a story concept for an animated series.
“We’ve created our mascots for children,” said Locog chair Lord Coe.
“They will connect young people with sport, and tell the story of our proud Olympic and Paralympic history.”
The characters are named after the village of Much Wenlock in Shropshire – which hosted a precursor to the modern Olympic Games in the 19th Century – and the birthplace of the Paralympic Games, Stoke Mandeville hospital in Buckinghamshire.
Mascots often seem like a lame side-thought to me, created for the purposes of selling tacky merchandise. However I do quite like these ones, especially the concept behind them and the idea of having a story behind their existence.