In Rainbows

Warner Chappell reveals Radiohead’s ‘In Rainbows’ pot of gold

Warner Chappell will today reveal details of their view of the Radiohead licensing experiment at the “You Are in Control” conference in Iceland, including total sales figures of more than three million for ‘In Rainbows’.

In Rainbows Tour Poster 2008Just read this article about sales statistics for the In Rainbows album by Radiohead, made interesting reading.

Some Stats:

  1. After being made available for free for 3 months the album was no.1 in the UK and in the US
  2. 1st Radiohead album on iTunes – no.1 album selling 30,000 units in the US in the first week
  3. The physical CD has sold 1.75 million to date and is still top 200 UK & US
  4. They sold 100k boxsets via W.A.S.T.E.
  5. Nearing 17 million plays on last.fm
  6. 1.2 million fans will see the tour
  7. The digital income from the experiment made a material difference to WCM’s UK digital revenue this year

I bought the Discbox for £40 and then another copy of the album on vinyl for £10 because I was too lazy to keep opening up the discbox every time I wanted to play it.